Harvest Launceston Farmers Market UTAS Report

Harvest Launceston, one of Australia’s award-winning farmers’ markets gets the tick of health in a new report from UTAS academics.

The industry report titled  ‘Community, culture and value:  An exploration of Harvest Launceston farmers’ market’ polled stallholders and shoppers and their findings are extremely positive.  Shoppers average Saturday market spend was $51 and they are prepared to pay more for locally grown produce, and for the convivial market shopping experience.  Produce quality and access were also rated highly.

Stallholders cited benefits including brand awareness, 44% noting that marketing and consumer outreach was a primary reason for their participation.

The report authors, Maria Belen Yanotti and Laura Ripoli Gonzalez also examined the market’s contribution to cultural value, education, community building and tourism.

For more information please contact:  Laura Ripoli Gonzalez, UTAS


Harvest Launceston, every Saturday morning


Griffith University and the NSW Local Health District in the Northern Rivers region have collaborated to research regional food shopping habits and the costs of basic fresh foods at farmers’ markets versus other food stores and supermarkets.
The initial findings may surprise you….

The representative seasonal food baskets point strongly to the fact that local fruit and veg shopped direct from the grower may be the cheapest way to shop… it’s certainly the freshest.

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