AFMA is again partnering with the Wheen Bee Foundation for WORLD BEE DAY 2022
The campaign BRING YOUR BUZZ has been developed specifically to roll out across Australia’s farmers’ markets in May.
Numerous markets ran fabulous market activations last year and markets are again being invited to get involved in this very important campaign to raise awareness of the vital role bees play in our food chain.
World Bee Day is Friday 20 May 2022
All farmers’ markets have a chance to participate between 14 – 22 May 2022 – more like a Bee Week really !
CREATE A BUZZ!
Wheen Bee Foundation and AFMA have collaborated to create a WORLD BEE DAY COMMUNICATIONS PACK.
This handy Toolkit contains links to myriad resources to help your market create a buzz !
- Social Media Assets
- FREE download posters + infographics
- Newsletter banners
- Sample Media Release
FREE EVENT LISTING ON WORLD BEE DAY AUSTRALIA SITE
Cross promote your World Bee Day Market activities via World Bee Day and Wheen Bee Foundation websites, and reach new customers.
2022 BEE THEME – YELLOW !
Ask your shoppers and stallholders to:
• Wear yellow – shoes, sweaters, hats, aprons, gumboots…
• Decorate stalls with yellow – foods, flowers, cloths
• Feature honey stalls and honey-based foods
• Organise bee talks – bee friendly gardens, backyard bees
• Honey tastings
• Dress up in a bee suit
• Yellow balloons at the market entry
We are inviting you to get buzzy about bees!
There is no formal registration process, but AFMA asks you to please send an email to advise if your market is participating and the date you intend to run World Bee Day activities.
Please use email Header: WE’RE SUPPORTING WORLD BEE DAY !
AFMA will be promoting the BRING YOUR BUZZ Campaign and BYB market participants on the AFMA website and AFMA social media.
The Comms Pack includes a template media release ready for each market to insert their details. Please support this important educational campaign!