BOOTS FOR CHANGE WINS PHILANTHROPY AUSTRALIA AWARD

The AFMA national BOOTS FOR CHANGE 2016 campaign has been highly acclaimed at the 2017 Philanthropy Australia Awards winning SPECIAL MENTION in the BEST SMALL GRANT category (under $50,000).

In fact the FRRR Grant to AFMA to create the BOOTS FOR CHANGE campaign was $10,000. That seed funding (and leveraged philanthropic partnerships) was deployed to create a national campaign to raise awareness of farmers’ markets and the beneficial role they play in supporting Australian farming families.

‘The impact of BOOTS FOR CHANGE was simply astounding. The total national spend at these markets tallied more than $17 million. The social media coverage reached an audience 0f 1.75million Australians. At least 48% of markets reported increased shopper numbers as a result of the campaign, and 99% of market managers were extremely satisfied,’ said Boots For Change project manager, Jane Adams.

‘ The power of BOOTS FOR CHANGE lies in its simplicity. Everyone can pull on a pair of boots as a gesture of support for our hardworking farmers and food producers.’

BOOTS FOR CHANGE Market Days ran throughout April 2016 in 56 farmers’ markets Australia-wide. The campaign hosted a total of 96 markets that engaged 3000-plus farmer stallholders and reached 180,000-plus shoppers in all states.

More information: Jane Adams M: 0417 733715 E: info@farmersmarkets.org.au

 

CYCLONE DEBBIE APPEAL LAUNCHED

AFMA is partnering with FRRR (www.frrr.org.au) to support the many farmers so severely affected by Cyclone Debbie in QLD and the NSW Northern Rivers. Market managers in farmers’ markets across Australia are being invited to host ‘Cyclone Debbie Appeal’ Market Days to raise funds to support the farmers in affected areas.

The Appeal Call-out link below includes fund raising ideas and details for remittance to FRRR of funds raised. All donations over $2 are tax deductible.

Please support this appeal to help farmers and their families rebuild their farming businesses and lives after this major disaster.

If you are a market manager – please rally your stallholders and shoppers to support this appeal.

Farmers market shoppers please give generously!

Cyclone Debbie AFMA :FRRR Appeal

ICONIC FRENCH CHEF SHOPS FOR DINNER AT TASMANIAN FARMERS MARKET

Iconic 3-Star Michelin French chef Alain Passard devised his entire menu for the one-off 14-course Gale Dinner in Launceston on produce sourced and bought from stallholders at the HARVEST LAUNCESTON Farmers’ Market.

Chef Passard spent over two hours tasting and choosing different ingredients for the dinner served to 120-plus guests.

The fresh local produce included Robbins Island Wagyu, Flinders Island lamb, celeriac from Elphin Grove Farm, local apples, beetroot, figs, cabbage, garlic, local leatherwood honey, Tasmanian Butter Co. butter,  Sandy’s Sourdough – and the tables were decorated with herbs and fruit.

What a coup for one of Australia’s stand-out authentic farmers’ markets.

Passard and his assistant chefs were supported by  chefs and apprentices from Launceston restaurants and the  students at the Drysdale Hospitality College. What an opportunity for these youngsters to work with one of the world’s most lauded chefs who operates his own bio-dynamic farms in France to ensure peak quality ingredients.

Asked what he thought of the Harvest Launceston Farmers’ Market and its food – Passard had one word – ‘Magnifique!’

FARMERS’ MARKETS ON SUNDAY ABC RADIO

ABC Radio’s Cassie McCullagh served up an extensive Sunday brunch interview (Sunday 19 March) on the growth, importance and permanence of Australia’s farmers’ markets.

She was talking with AFMA spokesperson Jane Adams.

Listen here:

CHECK OUT THE NEW WEBSITE

The Australian Farmers’ Markets Association (AFMA) has launched a new website – the go-to information platform for the national farmers’ market sector.
To view: www.farmersmarkets.org.au

Or read the Media Information:

AFMA NEW WEBSITE

More information and images: Please call Jane Adams
T: 02 9360 9380
M: 0417 733715

CALLING BUDDING BAKERS

JOEL SALATIN IS BACK

The Australian Food Sovereignty Alliance Fundraiser on 26 February  will be championed by the evangelical lateral thinking US farmer Joel Salatin.

For more information and bookings:
Eventbrite password: Joel_LDF

https://www.eventbrite.com.au/e/joel-salatin-at-jonai-farms-legal-defence-fund-fundraiser-tickets-31304706219

 

DELICIOUS PRODUCE AWARDS 2017 – NOMINATIONS OPEN!

Here’s your chance for national farmers’ market fame!

The DELICIOUS PRODUCE AWARDS 2017 are calling all farmers’ markets – their managers and stallholders to nominate for consideration for this year’s OUTSTANDING FARMERS’ MARKET Award.

For all information and online lodgement details go to http://www.delicious.com.au/people-events/produce-awards/article/2017-delicious-produce-awards/XczhveVi

When you know what’s needed you can apply on-line:

https://docs.google.com/forms/d/e/1FAIpQLSesf6x6AOmn0vl6hTvRLCbCakzO-obZ1s2VM6veU08jiJ4uvw/viewform?c=0&w=1

 

Applications close: 12 May 2017