The Australian Farmers‘ Markets Association (AFMA) is pleased to again partner with the Wheen Bee Foundation to celebrate World Bee Day 2025 and the annual Bring Your Buzz campaign to raise awareness of the fundamental role bees play in our vital food chain.  We Need Bees!

In May many of Australia’s farmers’ markets are celebrating World Bee Day to raise awareness of the important role bees play in food production and healthy diets.  Two-thirds of our food production relies on bees.

Shopping at a farmers’ market is one of the most bee-friendly ways to buy your fresh fruit and vegetables, honey and even your morning coffee, all of which depend on bees.

So check your local market’s Buzz for Bees activities on market day and wear yellow to show your appreciation for bees.  Beanies, boots, frocks and socks all count as mellow yellow bee-friendly market day dress-ups!

“Bees are essential for the operation of our farmers’ markets,” said AFMA spokesperson, Jane Adams.  “Without bees, we couldn’t continue to nourish the community with fresh local produce.

“It’s not just about honey, it’s about all the fresh produce, fruit and vegetables, and even the fresh organic milk produced with cows that thrive on pollinator-dependent pastures.  They all rely on bees in way that many people don’t recognise.“

The Australian Farmers’ Markets Association includes about 200 farmers’ markets that trade regularly across Australia, so visit the AFMA website to find a local market.