Harvest Launceston, one of Australia’s award-winning farmers’ markets gets the tick of health in a new report from UTAS academics.
The industry report titled ‘Community, culture and value: An exploration of Harvest Launceston farmers’ market’ polled stallholders and shoppers and their findings are extremely positive. Shoppers average Saturday market spend was $51 and they are prepared to pay more for locally grown produce, and for the convivial market shopping experience. Produce quality and access were also rated highly.
Stallholders cited benefits including brand awareness, 44% noting that marketing and consumer outreach was a primary reason for their participation.
The report authors, Maria Belen Yanotti and Laura Ripoli Gonzalez also examined the market’s contribution to cultural value, education, community building and tourism.
For more information please contact: Laura Ripoli Gonzalez, UTAS
Harvest Launceston, every Saturday morning