BRING YOUR BUZZ – WORLD BEE DAY 2022

AFMA is again partnering with the Wheen Bee Foundation for WORLD BEE DAY 2022

The campaign BRING YOUR BUZZ has been developed specifically to roll out  across Australia’s farmers’ markets in May.

Numerous markets ran fabulous market activations last year and markets are again being invited to get involved in this very important campaign to raise awareness of the vital role bees play in our food chain.

All farmers’ markets have a chance to participate between 14 – 22 May 2022 – more like a Bee Week really !

Wheen Bee Foundation and AFMA have collaborated to create a WORLD BEE DAY COMMUNICATIONS PACK.

This handy Toolkit contains links to myriad resources to help your market create a buzz !

The Bring Your Buzz Communications Pack can be downloaded FREE here: WBD 2022 AFMA Communications pack

Cross promote your World Bee Day Market activities via World Bee Day and Wheen Bee Foundation websites, and reach new customers.

Ask your shoppers and stallholders to:

• Wear yellow – shoes, sweaters, hats, aprons, gumboots…

• Decorate stalls with yellow – foods, flowers, cloths

• Feature honey stalls and honey-based foods

• Organise bee talks – bee friendly gardens, backyard bees

• Honey tastings

• Dress up in a bee suit

• Yellow balloons at the market entry

We are inviting you to get buzzy about bees!

There is no formal registration process, but AFMA asks you to please send an email to advise if your market is participating and the date you intend to run World Bee Day activities.

Please use email Header: WE’RE SUPPORTING WORLD BEE DAY !

Send to: info@farmersmarkets.org.au

AFMA will be promoting the BRING YOUR BUZZ Campaign and  BYB market participants on the AFMA website and AFMA social media.

The Comms Pack includes a template media release ready for each market to insert their details. Please support this important educational campaign!

More Information: E: info@farmersmarkets.org.au